You're optimising for revenue.
You should be optimising for profit.
Selvra OS connects your Shopify margins to your Google Ads campaigns and automatically identifies which campaigns are profitable — and which are quietly burning your budget.
For Shopify merchants spending £3k–£50k/month on Google Ads
The problem with running Google Ads on a Shopify store
Most merchants are flying blind. The data exists — it just lives in two different platforms and has never been joined together.
ROAS doesn't tell you if you're profitable
A 4x ROAS campaign selling 15%-margin products is losing you money. Google optimises for revenue — your business runs on profit.
Wasted spend hides in plain sight
Search terms, broad match keywords, and irrelevant placements drain budget while looking fine in your dashboard. You only find them in weekly audits — if you do them.
Manual reconciliation takes hours
Matching Google Ads spend to Shopify order data to actual product margins requires exports, VLOOKUPs, and prayer. Every week. It never gets done.
How it works
Selvra OS joins the data you already have and turns it into actionable decisions.
Connect Shopify & Google Ads
Install the Shopify app and connect your Google Ads account. Selvra OS reads your product margins and pulls campaign performance data. Setup takes under 10 minutes.
See your real Profit on Ad Spend
Selvra OS calculates true POAS for every campaign, every day — combining your actual cost of goods with Google Ads spend and conversion data. No spreadsheets.
Approve (or auto-execute) changes
When a campaign falls below your POAS target, the agent proposes a specific action with a plain-English explanation. You approve or reject it. Optionally, set trusted actions to run automatically.
Everything you need
Built specifically for Shopify merchants running Google Ads. Nothing you don't need, everything you do.
POAS Dashboard
See real profit-on-ad-spend for every campaign in one view. Confidence tiers show you exactly how accurate each number is based on your margin data.
Approval Queue
Every proposed change — budget reduction, campaign pause, negative keyword — sits in a queue with full reasoning before anything executes. You stay in control.
Autonomy Controls
Choose which action types run automatically and which require approval. Conservative by default. Scale automation as your confidence grows.
Confidence Tiers
Use a flat margin estimate, per-category margins, or exact per-product COGS from Shopify metafields. Every POAS figure is labelled with the confidence tier behind it.
Daily Brief
A concise daily summary of what changed, what the agent proposed, and what was approved or rejected. Delivered inside Shopify admin.
Action History
A full audit log of every proposed and executed change — with the data and reasoning behind it. See POAS impact 7 days after each executed action.
Simple, transparent pricing
Early access pricing available for merchants who join now. Prices confirmed at launch.
Starter
Coming soon
For merchants just starting with Google Ads.
- ✓Up to 5 campaigns
- ✓POAS Dashboard
- ✓Manual approval for all actions
- ✓Daily Brief
- ✓T1 (flat margin) COGS
- ✓Email support
Growth
Coming soon
For merchants ready to scale profitable campaigns.
- ✓Up to 20 campaigns
- ✓Everything in Starter
- ✓Autonomy controls (auto-execute trusted actions)
- ✓T2 (per-category) COGS
- ✓Action history with POAS outcome tracking
- ✓Priority support
Scale
Coming soon
For high-volume merchants who need maximum accuracy.
- ✓Unlimited campaigns
- ✓Everything in Growth
- ✓T3 (per-product) COGS from Shopify metafields
- ✓Search-term wasted spend detection
- ✓Dedicated onboarding
- ✓SLA-backed support
What merchants say
Testimonials coming soon — we're in early access
“We thought our Google Ads were performing well — 4x ROAS across the board. Selvra OS showed us three of our five campaigns had POAS below 0.8. We were spending £8k/month to lose money.”
Placeholder merchant
Founder, Shopify DTC brand
“The approval queue changed how I think about our ad account. Every week I used to spend hours in the Google Ads interface. Now I review five decisions in the morning and move on.”
Placeholder merchant
Head of Growth, Shopify store
Ready to see which campaigns are actually profitable?
Join the early access list. We onboard a small number of merchants each month to ensure quality setup and support.
Apply for Early AccessFor Shopify merchants · Google Ads integration · No credit card required to apply